In the highly competitive Indian food tech market, Zomato has emerged as a dominant force, redefining the way urban and semi-urban India interacts with food. As of FY 2024–25, Zomato holds a market share of over 55% in the Indian online food delivery segment, directly competing
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Introduction Let’s get one thing clear: social media management is not just about creating and posting content. It’s about doing it strategically—knowing what to post, where, and most importantly, when. That’s where a social media calendar comes into play. Still wondering if it actually works? Let’s
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Reliance Jio Infocomm Limited, widely known as Reliance Jio, is a telecommunications giant in India and a wholly owned subsidiary of Reliance Industries Limited (RIL), led by Mukesh Ambani. Since its commercial launch in September 2016, Jio has not just entered the Indian telecom market, it
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Introduction The way people search online is changing fast. Earlier, we used to type our questions into Google. Now, many of us just speak. Thanks to voice-activated devices like Alexa, Siri, and Google Assistant, voice search has become very common. This new way of searching is
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Understand one thing very clearly: CTA in Digital Marketing is more than just a button. It is the online handshake, the first impression, and often the final push that turns a visitor into a customer. A strong CTA (call to action) can boost your conversion rate,
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Struggling to keep up with leads, conversions, and endless follow-ups? What if your marketing could run itself—smartly, efficiently, and 24/7? That’s the power of marketing automation, and in 2025, it’s no longer optional. Businesses using the best marketing automation strategies in 2024 saw up to 27%
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In the digital age, increasing online visibility is not just beneficial—it’s essential. With more businesses entering the online space, ranking higher in search results can make the difference between getting noticed and being buried under competitors. A robust SEO strategy ensures your website attracts the right
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Google Analytics is the heartbeat of any successful digital marketing analytics strategy. It empowers marketers and analysts to understand user behaviour and enhances website performance tracking. With the latest evolution—Google Analytics 4 (GA4)—the platform offers advanced tools and insights that take marketing decisions to the next
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In today’s digital-first world, every digital marketing academy is emphasising the need for influencer marketing campaigns as a must-have tool for brands. Traditional advertising, though still used, is no longer enough to create brand awareness or trust. To make real, human connections with your audience, influencer
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In the modern digital era, having a strong online presence isn’t a choice, it’s a necessity for any business aiming to grow and succeed. From small businesses to established enterprises, implementing effective digital branding strategies helps drive growth, increase customer loyalty, and stay ahead of the
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