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Dabur Marketing Strategy Case Study: Digital Growth, SWOT, and Brand Legacy

Introduction Dabur India Ltd. is one of India’s most trusted and oldest FMCG (Fast-Moving Consumer Goods) companies. With a legacy of over 135 years, Dabur has successfully built a strong presence in both rural and urban markets. From a small Ayurvedic pharmacy to a global wellness

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Conversion Rate Optimization: Strategies to Increase Conversion Rate in 2025

In 2025, every click matters. Brands are spending lakhs on ads and digital campaigns but what’s the point if visitors don’t convert? That’s where Conversion Rate Optimisation (CRO) comes in. Whether you run an eCommerce store or service based website or are promoting a course, CRO

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boAt Marketing Strategy 2025: Growth, Awards & Insights

Introduction The Rise of boAt in India’s consumer electronics market has emerged as one of the most successful and relatable lifestyle electronics brands in India. Started in 2016, boAt captured a massive share of the market within just a few years, proving that a homegrown brand

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Digital Marketing Vs Data Science

Best Digital Marketing & Data Science Courses – 2025 Guide

By 2025, skills are the new certifications. Two career paths that might open real, practical opportunities are Digital Marketing and Data Science whether you’re seeking your first job, a better paying position, or work from home as a freelancer. This handbook will dissect what you need

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A Complete Case Study of Nykaa: Awards, Marketing Moves, SWOT Analysis & Market Position

Introduction Nykaa, founded in 2012 by Falguni Nayar, has revolutionized India’s beauty and wellness industry. Transitioning from an online-only platform to an omnichannel powerhouse, Nykaa’s innovative digital marketing strategies have set new benchmarks in the beauty retail sector. This case study delves into Nykaa’s journey, highlighting

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Picture depicts what all industries are hiring for data scientists in 2025.

Exploring the Best Industries for Data Scientists in 2025

Data is the business in 2025; it is not only a component of it. Organizations in every field are spending significantly on data collection, analysis, and insight driven decision making. Consequently, data scientists are among the most in demand workers worldwide, often earning top salaries, strategically

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What Is Zero UI? Designing Without Buttons and Screens

From smartphones and smartwatches to laptops and tablets, digital interfaces rule every angle of our life now; one can picture a future lacking screens, buttons, and swipes. Does that sound like the future? Welcome to the world of Zero UI. This is not science fiction any

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Top 7 Digital Marketing Roles That Require No Coding Skills

In a world where technology and automation controls most of the things, the majority of experts still feel that they need to learn how to code to stay alive. But the truth is that you can build a successful and smooth career in digital marketing without

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Personalized UX: How Websites and Apps Are Adapting to You

Personalization is a need, not a luxury in today’s hectic digital environment. Whether you buy shoes or read the news, apps and websites seem to know you. That’s not by accident. It’s the magic of  personalized user experience (UX) – a strong mix of design, data,

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Using Data Science to Drive Marketing Success in 2025

Data is the fuel guiding business decisions particularly in marketing in 2025; it is no longer merely a result of digital activity. Businesses are no longer depending on gut feelings or conjecture as customer behaviour changes continually. To forecast trends, maximize campaigns, analyse consumer journeys, and

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