Personalization is a need, not a luxury in today’s hectic digital environment. Whether you buy shoes or read the news, apps and websites seem to know you. That’s not by accident. It’s the magic of personalized user experience (UX) – a strong mix of design, data,
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Data is the fuel guiding business decisions particularly in marketing in 2025; it is no longer merely a result of digital activity. Businesses are no longer depending on gut feelings or conjecture as customer behaviour changes continually. To forecast trends, maximize campaigns, analyse consumer journeys, and
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In a world where job markets evolve faster than ever, one skillset has quietly grown into a career making powerhouse that is digital marketing. Whether you’re seeking to raise your income potential, returning from a career break, or simply trapped in a dissatisfying job, one query
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Introduction Yes, it is! Today, machine learning and artificial intelligence are not just fancy tech words; they’re tools that let you turn your thoughts into pictures. Whether you want to create visuals for social media, business, or fun, now you can generate images from text using
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Introduction Let’s face it—just putting your business online isn’t enough anymore. Every time someone searches for a service you offer, there are at least 10 other brands fighting to get that same customer’s attention. So, how do you stand out? That’s where paid search advertising steps
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When it comes to global coffee culture, one name consistently stands above the rest: Starbucks. What began as a small coffee bean shop in Seattle in 1971 has grown into the world’s most recognized coffeehouse chain, with over 38,000 stores in 86 countries by the financial
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Introduction We don’t trust ads the way we used to. Today, we trust people, friends, influencers, and even strangers who share their real-life experiences with brands online. This shift has given rise to a powerful marketing force known as User-Generated Content (UGC). Whether it’s an Instagram
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In the highly competitive Indian food tech market, Zomato has emerged as a dominant force, redefining the way urban and semi-urban India interacts with food. As of FY 2024–25, Zomato holds a market share of over 55% in the Indian online food delivery segment, directly competing
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Introduction Let’s get one thing clear: social media management is not just about creating and posting content. It’s about doing it strategically—knowing what to post, where, and most importantly, when. That’s where a social media calendar comes into play. Still wondering if it actually works? Let’s
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Reliance Jio Infocomm Limited, widely known as Reliance Jio, is a telecommunications giant in India and a wholly owned subsidiary of Reliance Industries Limited (RIL), led by Mukesh Ambani. Since its commercial launch in September 2016, Jio has not just entered the Indian telecom market, it
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