A Complete Case Study of Nykaa: Awards, Marketing Moves, SWOT Analysis & Market Position
Introduction Nykaa, founded in 2012 by Falguni Nayar, has revolutionized India’s beauty and wellness industry. Transitioning from an online-only platform to an omnichannel powerhouse, Nykaa’s innovative digital marketing strategies have set new benchmarks in the beauty retail sector. This case study delves into Nykaa’s journey, highlighting
Read More