Patanjali’s Journey to Success – SWOT, Strategy & Brand Lessons (2025)
Patanjali Ayurved has quickly become one of the best-known fast-moving consumer goods companies in India. Patanjali was started with the idea of promoting Ayurveda and swadeshi (products made in India). Patanjali has transformed the Indian FMCG industry. From a modest herbal medicine business, today Patanjali is
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