With billions of businesses and people online crawling on various social media platforms, digital marketing skills have brought a storm in the digital world. To reach the target audience the demand for skilled digital marketers has increased.
If you are also looking to learn this here are 10 ways a student can earn money with Digital Marketing Skills.
1.) Search Engine Optimization (SEO) Services
2.) Content Marketing
3.) Social Media Marketing
4.) YouTube Advertising
5.) Pay Per Click Campaigns
6.) Selling Online Courses
7.) Digital Marketing Consulting
8.) Email / Mobile Marketing
9.) Freelancing
10.) Blogging
Educational Strategies: Stop dreaming, start earning. Our ‘Ultimate Guide to 10 Ways Students Can Earn Money with Digital Marketing Skills’ provides practical strategies you can implement today.
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Digital Marketing: A Thriving Career Path
1. Search Engine Optimization (SEO) Services
Search Engine Optimization(SEO) is the most crucial way to grow your business organically. Search Engine optimization(SEO) helps to drive and boost website’s traffic organically. If a student wants to earn money and achieve a lucrative and promising secured career, SEO specialist is the best way for students to earn money.
To be a good SEO specialist, a student needs to learn how search engines work and how you can improve website’s ranking on various search engine result pages.
A student can take an online SEO Course from Digital Coursera and can acquire knowledge and develop SEO Skills. Apart from online courses there are a lot of E-books available online that can help a student understand the concepts of SEO in depth. Along with this, if a student learns various SEO Tools and best use of them he/she can achieve best results and start the work.
As Search Engine Optimization (SEO) Trends and Google Search engine algorithms update frequently, one needs to adjust the projects accordingly. SEO is a much cheaper method to rank your products on websites hence one looking for long term secured job SEO will be the good option. If a student handles a SEO project he/she needs to keep record of the keywords ranking that will help them in achieving new user trust while pitching for a project.
2. Content Marketing Services
There is a proverb saying “Content is the King” and even for Search Engine Optimization” this plays an important role.
Content Marketing or Plagiarized free content is the foundation of successful digital marketing campaigns and strategies. Whether it’s email marketing, pay per click, social media marketing or SEO each and every aspect of digital marketing integrates with content. Without Quality content, no business website can scale or achieve its marketing goals. Therefore, there is a huge scope and zillions of opportunities to get jobs for content writers and content editors.
Even content there are many forms where one gets expertise. Some of them are Blogs, Article, Guest Posts, Press Release, Ad Copies, Scripts and many more, to earn digitally. Even after Covid there are so many companies that offer in-house as well as freelancer positions in the company.
Although, a content writer needs to learn some specific skills. Some of them the are:
- SEO content writing skills
- Analytical writing skills
- Research writing skills
- News Writing skills
- Editing and Proofreading skills
If a student willingly wants to be a content writer then this recommends that he/she can go for a degree in communication, journalism, or english literature. Apart from this, this is recommended to content writers to read blogs of other writers that enhance their writing skills and patterns.
3. Social Media Marketing
With rapid shifts in digitalization, so many businesses have been shifted on social media marketing. As per 2024 statistics, approx 5 billion social media users. Social media has become the most common tool to create awareness for any product and services, and for this they businesses need skillful social media marketers to manage their pages.
One is looking for a way to work from home. Social Media Marketing is the best solution. To attract various clients a social media manager person needs a proper portfolio which will increase client footfall. At Digital Coursera, you can enroll into online class mode and learn this skill.
4. YouTube advertising
YouTube advertising is the trendiest way by which one can start making money. This is a perfect option for you if you are full of innovations and can make engaging video content. Making Money through youtube videos in Digital marketing is quite easy. A student can create a youtube account, publish content there regularly and start making money out of there. Even nowadays, there are hundreds of AI software that help to generate content and also give professional touch.
5. Pay Per Click Campaigns
Pay-Per-Click (PPC) advertising is a potent digital marketing strategy that allows you to bid on specific keywords and display your ads on search engine results pages (SERPs) and other websites.
Popular PPC Platforms
- Google Ads: The most widely used PPC platform, allowing you to target search engine users.
- Microsoft Advertising: A powerful alternative to Google Ads, often offering lower competition and costs.
- Social Media Advertising: Platforms like Facebook Ads, Instagram Ads, and LinkedIn Ads enable you to target specific audiences on social media.
6. Affiliate Marketing
One of the most common platforms known for Affiliate Marketing is Amazon Affiliates Programs. When you have digital marketing skills then why not use that skill for reselling the products online. This is not just applicable for something in a product form but any service that can offer comes under this category. Like for example one can make a course module and details and whenever anyone wants to go for that course he will pay the amount. So, time again for one single course you are going to get paid many times.
7. Digital marketing Consultant
Usually, anyone having more than 5 years of experience in Digital marketing can start offering Digital marketing consultations where various clients reach out for enhancing their Website SEO Ranking, Social media management, Content Writing etc.
8. Mobile Marketing
Well, this is not a very trendy medium among digital marketers. But, slowly making a place in the digital world. Some of the ways that include in it are ;-
Scan a product through QR Codes. This process is known for its seamless navigation. Push Notifications, In-game mobile marketing, App based marketing, SMS marketing are few ways that come under the practice of mobile Marketing.
9. Freelancing
Freelancing involves either getting expertise in one skill or working as freelance where you have few people working together. Some of the known freelancing work sites are Upwork, Fiver etc,.
As a freelancer you need to enhance your skills on a much bigger level where you have a strong skill set in terms of knowledge as well experience.
10. Graphic Designing
Apart from the technical skills to deliver your message well you can be a good graphic designer. The initial salary package of a graphic designer is between 30k – 40k.
Conclusion:
Digital Marketing is a very rapidly growing industry with a number of Job opportunities. With the correct skillset one can have an astonishing career in the field of Digital marketing.