The retail sector is undergoing a radical change, which is being spurred by the abundance of data generated by online transactions, in-store technology, supply chain events and consumer engagement. Along this data journey, the emergence of data science in retail has empowered business with an informed
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In today’s intensely competitive digital world of endless marketing messages, where consumers are overstimulated with advertising, a company’s best asset isn’t its product or service; it’s its trustworthiness. The modern consumer is both educated and sceptical; they have learnt how to disregard traditional advertising; they don’t
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Voice interfaces are quickly gaining traction in an era of screen-based interaction, tapping, and swiping. From smart speakers to virtual assistants, voice interfaces are changing the way we interact with technological devices and machines. In other words, voice interfaces are not a fad but a massive
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In today’s digital environment, traditional advertising often cannot even capture consumer attention. This is where influencer marketing comes into use, and it can be extremely valuable—if established correctly. Influencer marketing allows brands to communicate their products and services more organically and authentically to consumers. This is
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Patanjali Ayurved has quickly become one of the best-known fast-moving consumer goods companies in India. Patanjali was started with the idea of promoting Ayurveda and swadeshi (products made in India). Patanjali has transformed the Indian FMCG industry. From a modest herbal medicine business, today Patanjali is
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In a digital world awash with information and advertising, consumers are increasingly skeptical of the brands they can trust. This is where content marketing shines. Rather than shove products in a consumer’s face like traditional advertising, content marketing pulls them in, providing useful, relevant, and consistent
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The rapid evolution of artificial intelligence (AI) is changing the digital landscape fundamentally, and it has a role to play in the UI design process. Artificial intelligence user interface design isn’t simply a trend; it marks a shift in how we create digital experiences. We are
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Simply being present on social media is not enough in today’s fast-paced digital landscape. You need social media content strategies that are clear-cut and fluid to connect with your audience and achieve your business objectives. It’s not just about consistency – it’s a total approach to
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Data science, once primarily the domain of larger organizations, can be a substantial enabler for small businesses and midsized organizations to foster growth, efficiency, and competitiveness. Thanks to new scalable cloud solutions, open-source tools, and cost-effective analytics-as-a-service, small and midsized enterprises (SMEs) can now harness the
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In today’s crowded marketing landscape, generic marketing campaigns are extremely ineffective. Consumers are inundated with information and expect brands to be able to understand their unique needs and preferences. This is where personalized marketing exists, as a tactic businesses can strategically and intentionally utilize individual user
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