Blurred and Grainy Backgrounds The Cool New Look in UI Design

Blurred and Grainy Backgrounds: The Cool New Look in UI Design

In a world where digital aesthetics come and go faster than a pixelated GIF, there’s one trend that has stayed around long enough to feature: blurred background UI design.  Rather than being viewed just as a hack to allow text readability over images, it has grown

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Understanding and Utilizing Retargeting Campaigns for Maximum Impact

Ignite Remarkable Retargeting Campaigns To Mesmerize Audiences

Understanding the Basics In the ever-changing environment of digital marketing, obtaining a customer’s attention is only half the battle. Much of the difficulty comes from retaining. This is where retargeting campaigns come into play.  That attention and converting a lead’s first interest into a completed sale.

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Why Skills Required for Data Scientists Matter in 2025

Why Skills Required for Data Scientists Matter in 2025

The discipline of data science is always changing. What was a hot skill for data scientists just a couple of years ago is now baseline. While demand for data people continues to grow toward 2025, the skills required for data scientist roles are also changing.  To

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The Benefits of Using Chatbots for Customer Support A Game-Changer for Businesses

The Benefits of Using Chatbots for Customer Support: A Game-Changer for Businesses

Today’s digital environment means customer expectations have never been higher. Customers want personalized, instant, and efficient support that is available every hour of the day, every day of the week. Raising customer support standards is not a new problem. Carrying out all of these requirements via

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Voice Biometrics Authentication The Future of Security Is Your Voice

Voice Biometrics Authentication: The Future of Security Is Your Voice

Sustaining data protection policies and strategies has always been necessary, especially with the ever-growing technology industry, and admit it, the way we use passwords has been downright awful.  That said, using a mixture of letters, numbers and symbols to create a password and writing it on

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Future-Proof of Your Business with Intelligent Al Solutions

AI App: Future-Proofing Business with Intelligent Solutions

In today’s digital world, businesses are changing fast. Technology is improving every day, and one tool that is helping the most is the AI app. Whether it’s answering customer queries, handling data, or keeping systems safe, AI apps are making work faster, smarter, and easier. If

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A/B testing in digital marketing:

A/B testing in digital marketing: Why it’s a Game-Changer for Higher Conversions

In digital marketing, every small change can either win or lose a new customer. Whether it’s the colour of a button, the headline of an ad, or the layout of a landing page, nothing should be left to guesswork. This is where A/B testing in digital

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Airtel Case Study 2025: SWOT, Marketing Strategy, Founder Story & 5G Growth

Airtel Case Study 2025: SWOT, Marketing Strategy, Founder Story & 5G Growth

Introduction to Airtel Airtel is one of India’s largest telecom service providers. Started in 1995, Airtel is known for its strong mobile network, broadband, DTH, and enterprise solutions. Owned by Bharti Enterprises, the company has grown from being a mobile SIM provider to offering high-speed internet,

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What Is Kinetic Typography

What Is Kinetic Typography and Why Are Designers Using It?

Kinetic typography is the art of making text move. It’s a design technique where animated text is used to capture attention, convey emotions, and enhance storytelling. In the digital world, where people scroll quickly and attention spans are short, kinetic typography helps brands and creators deliver

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How AI is Powering the Next Generation of Robots

Humanoid Robots: How AI is Powering the Next Generation of Robots

Humanoid robots are no longer just part of science fiction. As per a recent Forbes article, the global humanoid robot market is projected to surpass ₹1,40,000 crore by 2028. Advancements in artificial intelligence, robotics, and machine learning drive this rapid growth. In India, humanoid robots are

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