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Personalized UX: How Websites and Apps Are Adapting to You

Personalization is a need, not a luxury in today’s hectic digital environment. Whether you buy shoes or read the news, apps and websites seem to know you. That’s not by accident. It’s the magic of  personalized user experience (UX) – a strong mix of design, data,

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Using Data Science to Drive Marketing Success in 2025

Data is the fuel guiding business decisions particularly in marketing in 2025; it is no longer merely a result of digital activity. Businesses are no longer depending on gut feelings or conjecture as customer behaviour changes continually. To forecast trends, maximize campaigns, analyse consumer journeys, and

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