OYO Business Case Study 2026: Marketing Plan, Social Media & Future Strategy”

OYO Business Case Study 2026: Marketing Plan, Social Media & Future Strategy

Introduction: OYO-From Startup to Global Hospitality Leader OYO, now synonymous with travel in India, has progressed from a mere startup to part of the larger global hospitality industry. OYO was founded in 2013 by Ritesh Agarwal, who identified the issue of inconsistent quality across budget hotels

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