by Digital CourseAI May 22, 2025 Video Marketing

OVERVIEW

The history of advertising began with radio and soon shifted to television. With the arrival of the internet nearly 30 years ago, a new era of marketing began—one that transformed how brands connect with people.

Today, video marketing has become a critical part of any successful marketing strategy. If you want to grab your audience’s attention in today’s world, including videos in your marketing plans is not just an option—it’s a necessity. That’s why more learners are enrolling in the best digital marketing course in Gurgaon, such as the one offered by Digital CourseAI, where students are not just taught video marketing—they’re empowered to earn while learning. In this blog, we’ll break down exactly what video marketing is and how it works. We’ll also explore different types—like social media videos, brand promos, business explainer videos, and live-action campaigns. Finally, we’ll look at how Digital CourseAI, one of the top digital marketing institutes in Gurgaon, helps students gain real-world skills and income through video marketing.

Educational Strategies: Stop leaving money on the table. Learn the proven ways digital marketing can boost your earnings and take control of your financial future.
Digital CourseAI

What is Video Marketing?

Video marketing, in simple terms, is using videos to promote your product, service, or brand. It builds stronger connections with your audience, boosts social media engagement, and increases brand visibility.

Let’s understand how it works:

Suppose you’ve just started a business. Few people know about your brand. To go global, you’ll need videos to spread awareness. Sharing those videos on platforms like YouTube, Instagram, or Facebook can skyrocket your brand visibility. That’s the power of video marketing.

A planned video campaign relies on real-time data: hook rates, 3-second views, total views, click-throughs—these metrics help you improve future videos. With more than half of the world spending hours daily on social platforms, a well-executed video strategy is no longer optional—it’s vital.

Why Video Marketing Matters More Than Ever?

Let’s take a look at some eye-opening statistics:

91% of businesses use video to promote their brand.
68% of marketers switched to video content in 2024 to increase brand awareness.
90% of marketers use YouTube as their go-to platform.
48% prefer live-action videos to establish authenticity.
Brands using video marketing strategies see up to 90% ROI.

With such potential, it’s no wonder that Digital CourseAI’s advanced digital marketing course includes dedicated modules on video marketing, helping students unlock career opportunities and long-term income.

How Video Marketing Helps Students Earn and Grow Their Skills

1. Freelancing Opportunities

Platforms like Upwork, Fiverr, and Freelancer are filled with clients seeking video marketing services. Students can offer services like:

Explainer videos
Promotional ads
Social media reels
YouTube video optimization

But how do you start?

Build a strong portfolio by creating sample works. Showcase your skills. Learn pricing strategies, maintain professionalism, meet deadlines, and deliver quality. Digital CourseAI trains students in all these areas under its diploma in digital marketing, providing a blend of technical skills and real-world application.

2. Monetizing Your YouTube Channel

If you create engaging, educational, or entertaining content, you can earn through YouTube monetization. Many students from Digital CourseAI have started YouTube channels, monetized them through ads, and scaled their income through:

Affiliate marketing
Sponsorship deals
Selling their own branded merchandise

Through the digital marketing certification course, Digital CourseAI mentors guide you on creating content strategies and meeting YouTube’s monetization policies.

3. Selling Video Courses Online

Got a unique video marketing skill like motion graphics, social media ads, or editing hacks? Package it into an online course!Platforms like Teachable, SkillShare, and Thinkific allow you to reach a global audience. Digital CourseAI’s digital marketing course online trains you not only to create content but also to market your own digital products effectively.

Benefits of Learning Video Marketing

Here’s why enrolling in a video marketing course as part of your digital marketing course in Gurgaon is a life-changing decision: In-demand Skill: Almost every brand needs video content—be it for Instagram reels, YouTube, or ad campaigns.
Work from Anywhere: Whether freelancing or working in-house, you just need a laptop and internet.
Passive Income: YouTube channels and video courses can generate recurring revenue.
Creative Expression: Turn your passion for storytelling into a career.

Career Opportunities and Salary Range

After completing a digital marketing certification course with a specialisation in video marketing, you can explore the following roles:

Video Marketing Executive
Social Media Video Strategist
YouTube Channel Manager
Motion Graphics Editor
Digital Content Creator

Salary Ranges for a Video Marketer in India (as of 2025):

Freshers (0–1 year): ₹20,000 – ₹35,000/month
2–3 years’ experience: ₹40,000 – ₹60,000/month
5+ years experience: ₹80,000 – ₹1.5 lakh/month (even more in agencies or startups)

Thousands of students at Digital CourseAI have transformed their lives—earning while studying and mastering future-ready skills. From small towns to big cities, Digital CourseAI continues to be a beacon of hope for students who dream of building successful careers through digital tools like video marketing..

The Conclusion

In conclusion, video marketing isn’t just a skill—it’s a gateway to success. It helps brands gain visibility, engagement, and ROI. For students, it opens the door to real earnings while they build their skills.

Whether you’re looking to freelance, run your YouTube channel, or become a digital expert, Digital CourseAI—the provider of the best digital marketing course in Gurgaon—is here to support you every step of the way.

From hands-on projects to real client case studies, Digital CourseAI equips you with the tools, training, and confidence to thrive in the digital world.

So, are you ready to transform your future? Join the best digital marketing course in Gurgaon with Digital CourseAI and unlock your dream career today!

Google Rating 4.9 Out of 5

Digital CourseAI Limited

4.9

Based on 144 reviews

review us on

Muskan Hussain

06:46 27 May 25

Great place to work! As a Digital Marketing Executive at Digital CourseAI, I’ve had amazing opportunities to learn, grow, and contribute to real campaigns. Supportive team and a great environment for anyone passionate about digital education.

Response from the owner 06:53 27 May 25

Thank you so much, Muskan.We're thrilled to have you as part of the Digital CourseAI team. Your passion, creativity, and dedication truly make a difference—not just in our campaigns, but in the learning experience we offer to students.It’s wonderful to hear that you’re growing and thriving here. Let’s continue building great things together.

pooja chattha

05:23 27 May 25

I’m so glad I chose to work with Digital CourseAI! Their team didn’t just teach me about digital marketing—they helped me apply it directly to my business. From creating targeted ad campaigns to improving my online presence, their guidance has been a game-changer. 📈Within a few months, I started seeing real growth in leads and conversions. The team is professional, supportive, and truly cares about your success. If you're a business owner looking to grow online, I highly recommend them!

Response from the owner 05:36 27 May 25

Thank you so much for your wonderful feedback 😊It’s been a pleasure working with you and being a part of your business growth journey. We’re thrilled to see the positive impact our strategies have made, and we’re proud to have earned your trust.Your success is our motivation! We look forward to supporting you even further as your business continues to grow.

Pinky Dhukiya

05:15 27 May 25

Best digital marketing institute with best teachers.

Response from the owner 05:19 27 May 25

Thank you so much, Pinky Dhukiya.We’re thrilled to hear that you had a great experience with our digital marketing program and team. Your support means a lot to us. Wishing you continued success in your learning journey.

Ashish Yadav

05:08 27 May 25

"Truly value for money! Each chapter is packed with in-depth knowledge, blending practical implementation with strong theoretical concepts. The live projects added real-world experience, and the teaching method is unique and engaging

Response from the owner 05:20 27 May 25

Thank you so much, Ashish.We’re delighted to know you found the course truly valuable and appreciated the balance of theory with practical implementation. Live projects are indeed a core part of our approach to ensure real-world readiness, and it’s great to hear that you found the teaching methods unique and engaging.Wishing you the very best in your digital journey ahead.

Parmod Kumar

04:55 27 May 25

Working at Digital CourseAI has been an amazing experience! The entire team is super supportive—there's absolutely no office politics, and the environment is so friendly that it feels more like a family than a workplace. ❤️All the trainers are genuinely dedicated to the students' learning and growth. Everyone takes education seriously here, and that passion really shows. If you're looking for a place that values both teamwork and student success, this is it!

Response from the owner 04:57 27 May 25

Thank you so much. Parmod, for sharing such heartfelt words 😊We're truly grateful to have team members like you who help make Digital CourseAI not just a workplace, but a family. Creating a positive, politics-free, and student-focused environment has always been our mission—and it’s amazing to see that reflected in your experience. Let’s continue growing, learning, and making a difference together

Abhilasha Ahlawat

04:10 27 May 25

Excellent educational experience! The curriculum was engaging, informative, and well-structured, providing valuable insights and skills.

Response from the owner 04:12 27 May 25

Thank you so much, Abhilasha, for your kind wordsWe're thrilled to hear that you found the curriculum engaging and informative. Your feedback motivates us to keep delivering high-quality learning experiences. Wishing you continued success in your journey ahead.

Alisha Chauhan

05:39 24 Jan 25

Here are some of the best review ideas for the Contact Us page:Simple and User-FriendlyThe page is well-designed, easy to navigate, and provides all the necessary contact options in one place.Clear and ProfessionalThe contact form is straightforward, and the inclusion of phone and email details shows professionalism and accessibility.Quick and Hassle-FreeFilling out the form is quick and efficient, making it easy to get in touch without unnecessary steps.Great AccessibilityThe page works seamlessly across devices, ensuring both mobile and desktop users can connect effortlessly.Highly ResponsiveI received a quick response after submitting my query, showing their commitment to customer service.

Rajni Singh

16:20 22 Jan 25

Took digital marketing course from this platform. Value for money every chapter is full of depth knowledge with practical implementation & theory concept. Done live projects also. I’ll recommend students and working professional to go with this course for future growth in digital marketing.

Gulshan Chandela

13:05 22 Jan 25

Overall digital marketing is important for students it also enhance educational experience but also fosters a culture of lifelong learning and innovation. Thanks for Digital CourseAi and too much supportive staff I really very thankful for all of you

Rishabh Bansal

04:31 22 Jan 25

Piyush sir has great knowledge always ready to help others. It is always a best choice discuss with related to digital marketing and course also amazing.Thank you!

dimple gupta

06:11 21 Jan 25

I have the pleasure of working as an SEO intern at Digital CourseAI, and my experience is incredibly enriching. The internship provides hands-on exposure to various aspects of digital marketing, including SEO, social media management, content creation, and campaign analysis.The team is welcoming, and my mentors are supportive and always available to guide me. They made sure I am involved in real-world projects, which helped me understand industry trends and practical challenges. I particularly appreciated how they encouraged creativity and gave me the freedom to experiment with ideas.One of the highlights is learning to use advanced tools and platforms for analytics and marketing automation, which significantly improved my technical skills. The feedback sessions were constructive and helped me refine my strategies.Overall, the internship is not only strengthening my marketing knowledge but also boosting my confidence in handling responsibilities. I will highly recommend this opportunity to anyone looking to gain a comprehensive understanding of digital marketing in a supportive and growth-orientated environment.